- Understand the goals and functionality requirements of your project
Our ecommerce development process begins with a consultation. We uncover your goals and needs as well as assess your current market and competitive landscape.
- Identify your ideal buyers and build their buyer journey
Your ideal buyers have certain expectations when visiting your website. We work with you to identify and understand your target audience so your business can exceed their expectations. The result? A buyer journey that helps your potential customers find and buy what they want on your site.
- Competition and industry research
In the next step, our team researches your competition and industry landscape. This includes digital and traditional research to better position your business to stand apart from the rest. This research helps us make additional recommendations for the functionality, content and features of your website.
- Website architecture and sitemap for your e-commerce site
Next, we use all the information gathered through discovery to build an optimized website architecture and sitemap for your project.
- Create high-fideltiy wireframes with clickable site prototypes
One of the final steps in this phase is to create high-fidelity prototypes that outline the schematic content and function of all major pages of your e-commerce site. You receive a clickable first-look at your site's user experience.
- SEO research and architecture for the full site
If any industry benefits most from search engine optimization, it's e-commerce. We ensure that prospects who are online looking for the same products you sell, or at even just information related to them, will find your site first.